Dinner and a movie is so routine. That’s why iFLY will dare couples to turn date night into a DATE FLIGHT leading up to Valentine’s Day.
Activation Launch:
The social campaign begins on Facebook with a “dare” to use code #DateFlight for 20% off the first flight together. Once the couple finish flying, they can share photos and videos of them flying as proof that they completed the flight and will give them the opportunity to “dare” their friends to do the same.
Tinder ads will also target adventurous couples looking to try
something different with their dates.
To reach couples in motion, iFLY will place OOH boards in metro stations and city parks.
Point-of-sale cards on Valentine’s Day items like flowers and chocolates will also promote iFLY.
AD:
Vineece Verdun